Tire Pros Dual-Audience Marketing Campaign
The Ask: The client requested a comprehensive, multi-channel campaign to promote a dual offer to, two distinct audiences simultaneously. The campaign needed to target existing Tire Pros credit cardholders (B2C), while concurrently engaging Tire Pros dealers (B2B) to remind them to promote the offer to potential new cardholders in-store.
The Goal: As the lead designer, the primary focus was to create a unified visual look-and-feel that felt cohesive under the Tire Pros brand, but could strategically pivot to speak to two separate audiences. The B2B assets required a mix of digital and print deliverables, while the B2C strategy called for digital-only.
The Results: By establishing the design with the B2B emails first, I developed a bright, airy look that seamlessly integrated the signature Tire Pros branding elements, such as the ribbons. The client enthusiastically received initial concepts, allowing for a quick approval process with only minor adjustments. Because of the upfront design thinking—and close collaboration with marketing and project managers—I was able to smoothly scale the approved visual system across the remaining deliverables, including B2C emails, an evergreen social post for both audiences, and in-store print promotional materials. The final campaign delivered a seamless, multi-channel experience that met both B2B and B2C strategic objectives.
Role(s): Lead designer and concept developer
