Animated LinkedIn Posts, CareCredit
The Ask: Client, CareCredit, requested an ongoing stream of dynamic, animated social posts for their LinkedIn pages. The requests were individual, each post requiring a fast turn around time to meet the speed and attention of LinkedIn users. Because the posts competed for user attention on a busy platform, the client specifically requested animated content that could quickly capture engagement.
The Goal: Elevate CareCredit’s LinkedIn presence by transforming static concepts into high-quality, scroll-stopping animations. Ultimately driving higher audience engagement, foster follower interactions, and maintain consistent brand visuals across all spontaneous LinkedIn updates.
The Results: Collaborating closely with copywriters, I translated post captions into static visual concepts, supported by motion notes explaining how the graphics would come to life. Upon approval of the static designs I started animating; introducing fluid transitions, kinetic typography, and supporting brand graphics or images. With each post, the client has been delighted and appreciative of the fast turnaround time, as routine updates became engaging, motion-driven content that stood out on users' timelines.
Role(s): Motion & Graphic Designer
