The Ask: Design a more engaging B2C Marketing email.
The Goal: Redesign a Holy-Hydration marketing email the incorporates more hierarchy and unity. Prioritizing the Holy-Hydration cleansing routine while not letting the e.l.f. brand get lost amongst the product imagery.
The Results: a shorter but more cohesive email that focuses right in on the Holy-Hydration cleansing routine. Instead of separate product shots, the steps and products are combined into one unified scene, drawing the eye down into the email where a quiz is promoted to discover your skin type along with a section to highlighting the whole holy-hydration line. Capping off the email the e.l.f. brand is easily identifiable. Black and white sections with bold color are used to focus the viewers eye on small details within the content.
Previous Design
Redesign
