The Ask: work alongside the Lunne brand team to create a new client holiday gift. The brand team brainstormed on doing a collection of greeting cards that client can reach for all year.
The Goal: create a cohesive collection of 12 greeting cards that can be used by clients anytime of year of occasion. Playing up the Lunne company tagline "marketing that elevates relationships", throughout the collection.
The Results: a collection highlighting Lunne's focus on client relationships with graphics of different hand gestures and interactions people have in all their different relationships. A continuous white line connects all the interactions and gestures across the collection while a large gradient of all the LUNNE colors stretches across the cards, allowing them to be displayed together while still being stand alone pieces.
