Multi-Purpose PR Box
The Ask: The OEM Marketing Lead approached me with an idea: creating a PR box from the ground up. The box would be multi-purpose; a high-end invitation or an engaging welcome kit. I was tasked with taking the idea and bringing it to life through design concepts, product research and vendor sourcing.
The Goal: The main objective was versatility. The box needed to comfortably hold a changing mix of BILSTEIN swag and promo materials without feeling empty or overcrowded. From there the focus was impact; the unboxing experience needed to resonate across multiple audiences—from high-profile influencers to new employees—while maintaining BILSTEIN brand standards and premium reputation.
The Results: A sleek, professional exterior that transitions into a bold, high-energy interior—a visual nod to BILSTEIN’s balance of professional engineering and playful motor spirit. The project was a great success: the Marketing Lead was thrilled, and when utilized as an exclusive invite for the Ford Bronco Off-Roadeo x BILSTEIN influencer weekend, recipients posted to Instagram and YouTube sharing their unboxing experiences, generating organic attention for the BILSTEIN brand.
The Roles(s): Lead designer & concept developer, vendor coordinator, marketing support
