The Ask: client would like to see creative and tactical recommendations in the Apple style that will encourage vest practice staff to use, continue using, or start using again the CareCredit partner software.
The Goals: design a creative direction highlighting the convenient integration aspect of the CareCredit partner software.
The Results: Visuals showing how the creative direction could be implemented into still screens, posters and more. The bright birds and warm furry faces contrast to the surrounding minimalist design while also feeling intentionally integrated onto the overall compositions. This ultimate feeling of integration is leaned on to draw reference back to the integration capabilities of the CareCredit Partner Software.
